Privacy policy

Effective Date: October 21, 2026
Last Updated: October 21, 2026

1. Our Responsibility for Personal Information

ROVELLORA is an online store operated by Shaanxi Xuanhuitian Technology Co., Ltd.

This Privacy Policy explains the personal information that may be processed when you browse our website, purchase products, contact our support team, or use related services.

For the purposes of this Policy, references to ROVELLORA, “we,” “us,” and “our” mean the store and its operating company, as applicable.

2. Information Collected Through Our Services

The information involved in a customer interaction depends on the activities performed.

We may collect or receive:

Identity and contact details: Names, email addresses, telephone numbers, billing addresses, and delivery addresses.

Purchase records: Order numbers, purchased items, quantities, transaction values, payment status, and purchase history.

Payment-related information: Transaction confirmations and limited payment information supplied by the payment service handling the transaction.

Customer communications: Questions, service requests, complaints, return information, and relevant photographs voluntarily submitted to us.

Website usage data: IP addresses, browser information, device characteristics, approximate location derived from technical data, pages viewed, and interactions with the website.

Preference data: Cookie settings, communication choices, and other preferences where these functions are available.

We aim to limit collection to information reasonably connected with the purposes described in this Policy.

3. Sources of Information

Some information is provided directly by you during checkout or when contacting us.

Other information may arise automatically when you interact with the website or may be received from service providers assisting with payments, delivery, security, analytics, or store operations.

4. How Information Is Used

We may process information to:

  • Complete purchases and arrange payments.

  • Prepare products for fulfillment.

  • Provide order confirmations, delivery updates, and shipment information.

  • Respond to questions and customer complaints.

  • Handle cancellations, returns, replacements, and refunds.

  • Maintain the security of our website and identify suspected misuse.

  • Analyze store functionality and improve the browsing experience.

  • Maintain appropriate records for accounting, legal obligations, or dispute resolution.

  • Send marketing communications and measure advertising performance where legally permitted.

We will seek consent where required for a particular activity.

5. Legal Bases for Processing

Where applicable data-protection legislation requires a legal basis, processing may rely on contract performance, compliance with legal obligations, legitimate interests, or consent.

Legitimate interests may include securing the website, improving its operation, and preventing fraud, subject to applicable legal limitations.

Where processing is based on consent, that consent may be withdrawn as allowed by law.

6. Payment and Financial Data

Payments are handled through the payment methods available at checkout.

Payment providers may process relevant information under their own privacy and security policies.

We do not ordinarily require customers to provide complete payment card numbers through our customer-support channels.

7. Cookies, Pixels, and Similar Technologies

Our website may use technologies that support shopping-cart functions, remember preferences, help prevent fraudulent activity, measure website traffic, and assist with advertising.

These technologies may include cookies, pixels, tags, and other identifiers.

Some technologies are necessary to deliver requested website functions. Others are associated with analytics or advertising.

Where applicable law requires prior consent for non-essential tracking, such technologies must be managed through an appropriate consent mechanism.

Additional choices are explained in our Your Privacy Choices notice.

8. Service Providers and Information Disclosures

We may disclose relevant information to providers that support our business, including:

  • E-commerce hosting and website technology providers.

  • Payment processors.

  • Shipping carriers and fulfillment partners.

  • Customer-service platforms.

  • Fraud prevention and website security providers.

  • Analytics and advertising partners, where permitted.

  • Professional advisers and public authorities where legally appropriate.

Disclosures should be limited to the information reasonably necessary for the relevant activity.

Certain disclosures involving advertising identifiers or website activity may be treated as “selling” or “sharing” personal information under some U.S. state privacy laws.

Customers with applicable rights may request an opt-out.

9. International Processing

ROVELLORA is operated by a company registered in China.

Personal information may be processed by service providers located in other countries, depending on the technical and commercial services used.

Where legally required, appropriate safeguards must be implemented for international transfers.

10. Retention Periods

We keep personal information for as long as reasonably necessary to fulfill the relevant purpose and meet applicable obligations.

For example, order records may need to be retained for transaction administration, accounting, fraud prevention, or legal claims.

Retention periods may differ according to the information involved.

When retention is no longer justified, information will be deleted, anonymized, or otherwise handled according to applicable requirements.

11. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, misuse, loss, or disclosure.

No online platform or data transmission method is completely free of risk.

Customers should contact us if they believe information associated with their interaction with the store has been compromised.

12. Privacy Rights

Your rights depend on the laws applicable to your location and the relevant processing.

These rights may include:

  • Accessing eligible personal information.

  • Correcting inaccurate information.

  • Requesting deletion.

  • Requesting a portable copy of certain information.

  • Objecting to or restricting certain processing.

  • Withdrawing consent where applicable.

  • Opting out of qualifying targeted advertising or data sharing.

  • Appealing certain privacy decisions where required by law.

We may ask for information reasonably necessary to verify a request.

Some requests may be subject to lawful exceptions, including record-retention obligations.

Requests can be sent to service@rovellora.com.

13. Children's Privacy

Our website is not intended to collect personal information from children where doing so would require parental authorization that has not been obtained.

If you believe information has been collected inappropriately, please contact us.

14. Third-Party Services and Links

The website may contain links or integrations involving independent third parties.

Their privacy practices may differ from ours.

We recommend reviewing their notices before providing information directly to those services.

15. Policy Revisions

We may revise this Policy when our services, technologies, or applicable legal requirements change.

The revised version will be published with an updated date.

Where required, additional notice or consent will be provided.

16. Company and Privacy Contact

Brand: ROVELLORA

Legal Company Name: Shaanxi Xuanhuitian Technology Co., Ltd.

Registered Address:

1st Floor, Yunying No. 1 Maternal and Infant Chain Store, Intersection of Xixuan Road and Ximai Road, Xiquan Subdistrict, Lintong District, Xi'an, Shaanxi, China.

Email: service@rovellora.com

Telephone: +852 3910 1423

Customer Service Hours: Monday – Friday, 9:00 AM – 6:00 PM PDT